At the Frequentis Rail Days 2015, CCA took the chance to present their new product CCA Announcer for the first time. Read about the impressive features of this new announcement system and request one of our sought-after demo kits.
Today, passenger announcements in stations or on trains are much more than just information. When plans or operations change, announcements are of paramount importance, effectively steering passengers and this way avoiding expensive delay minutes. Keeping your customers up-to-date with information is also an important factor in customer satisfaction.
Unfortunately, loudspeaker announcements suffer several disadvantages:
Most passengers (about 75%) are busy on their smartphones when they travel.
The CCA Announcer allows you to push announcements directly onto these smartphones.
After installing the app, the passenger automatically receives your announcements. Simple announcements like “Please step back – your train is arriving” can be played immediately. Announcements requiring higher attention, like “Bus replacement service between …” are signaled to the user and played after tapping the notification.
There are many ways to narrow down which passengers should receive an announcement: Via GPS, geographical areas can be selected. New localization technologies allow addressing passengers in concrete moving objects like trains, single railway carriages, or busses, as well as areas within buildings, like platforms.
Group functionality and CCA’s experience concerning the development of barrier-free apps allow providing special services for persons with limited mobility or visually impaired persons.
During urgent situations, railway services are taking advantage of new ways of organizing – like crowd tasking. If, for example, support is required near a staff member’s home, they may voluntarily report to service even outside working hours to support their company in an extreme situation. In these cases staff do not work in their usual role but join together in common cause.
Steering staff in this situation is a challenge. To assure the full potential of the organization is harnessed, quick and easy instructions to this shifting number of volunteers have to be issued. Current means of communication like mobile telephony or texting are not appropriate for these kinds of situations.
The CCA Announcer is the tool of choice for extreme situations like this, but also for steering a large number of staff in a normal-pressure situation. Only an Internet browser is required to send announcements to a certain type of staff in a certain region. Users simply need to install the Announcer app to automatically receive your announcements via the loudspeakers or the headsets of their smartphones.